When I Left My Comfort Zone, Magic Happened!

It was the month of August and I was scrolling the analytics tab of my blog to look for areas of improvement. The blog had crossed 0.6 million views in a matter of 8 months and I couldn't have asked for more. I still remember writing on Quora with no intention to start a blog someday. And just like the blog, I had no plans to start the YouTube Channel either.


Both decisions were made after hearing what the community had to say. In most of our marketing classes on campus, we were taught that "the consumer is always right" but this was my first-hand experience at observing what happens when you listen to your audience.


My blog audience recommended me to start a YouTube Channel and it's been 6.5 months since I uploaded the first video. With over 56 videos now, the channel has clocked 47,000 hours of watch time, 1 million views and 25,000 subscribers. Compared to the blog, the channel took less than half the time to overtake it.


This feat, by all means, is unbelievable, at least to me.


When I think of the day when I was recording my first video, I remember being scared of others' judgement. In fact, it may come off as a surprise if I share that I was most concerned about my voice (try listening to your WhatsApp voice note sometime to understand what I was feeling). I was also afraid of the fact that my videos are in the PPT/animated format and that it may lead to a reduced watch time.


Little did I know that the things I feared the most would turn out to be the things that helped me the most.