Top 10 Marketing Skills for getting into FMCG companies after doing an MBA from IIMs

Updated: Jan 27, 2021

After the recent post on consulting skills, I received a lot of messages to also pen down a similar post on marketing. These skills have been listed on the basis of my summer internship experience at Mondelez and after a thorough discussion with one of the marketing professors at IIM Ahmedabad:

Marketing Jobs IIMs FMCG Skills

Who should acquire these skills?

Anyone who is interested in the field of marketing will definitely get benefited from these skills, but the most amount of benefit will accrue to an individual, who is interested in the sales and marketing roles offered by the FMCG companies after doing an MBA from IIMs.